Haute-Provence Info

I mainly cover culture and local events, and I created and manage the outlet’s weekly newsletter.

• Writing culture articles (local events, walking route ideas, recurring themes)
• Creating, developing and sending the « What to Do This Weekend » newsletter every Friday
• Developing new sections and topics for the website
• Writing content for special features, alongside the advertising manager

I manage the outlet’s social media presence and engage with its community on a daily basis.

• Managing the Instagram and LinkedIn accounts
• Managing Facebook Ads campaigns
• Self-promotional posts (newsletter, subscription offers)

I design the outlet’s advertising visuals, sometimes creating the entire piece for the advertiser.

• Creating print, web and Facebook Ads advertisements
• Full visual design for certain advertisers
• Graphic design of special features

Beyond content production, I take part in the discussions that help move the outlet forward.

• Thinking through and implementing monetization strategies
• Creating specific subscription offers
• Prospecting new advertisers
• Ongoing input on the evolution of the website, app and social media